Showing posts with label things i get paid to do. Show all posts
Showing posts with label things i get paid to do. Show all posts

Wednesday, June 20, 2012

i don't know if you remember this post, but sam was the inspiration for one of the figures on this book cover (he's quite the little model of cuteness for TPP recently):

well, the authors are now working on an upcoming "sequel" and i got to work on the cover for that too. here's the sketch (it's going to the shooting squad today, and i hope it survives!):
i'm sure you can spot the sammy—happy hair and all!

Monday, April 30, 2012

work—faith in... signage


another big project we're working on is the "faith in..." campaign. the idea is that this campaign will eventually go nationwide, but we're starting off in cleveland, and that's where my piece of this puzzle comes in. 
part one of my job was to design window clings that reflect the theme. the top image is the layout i came up with for the windows on the east end of the building, and then an image of what this might look like in place.
the second piece of this was to design sets of street banners (using the same, or similar, images that we're using as part of the ucc theme banners in the store), and a mock-up of the 20 foot wide banner that will be hung on the side of the building. 
it's fun to be working on something so big and visible to so many people, but all of this has a deadline of being hung/implemented by the end of may, so i've been working like crazy trying to get everything done (things have to be to the printer(s) next week!)

work—the store identity

we've got a lot of big, exciting projects coming along at work right now. one of the projects i've been pulled in to work on is to re-brand our store (formerly known as "the book nook"). the biggest point marketing wanted to emphasize was that we're not just selling books anymore, and we want people to think of this as the place to shop for UCC "stuff".
to that end, i designed the logo above using words and icons that highlight the kinds of things that will be available for purchase. below that is an example of the store signage, which will focus on categories of items, and then we'll have two "generic" store banners with icons and the logo.

the marketing team is still working on pinning down the size for the banners and signage, but my designs were shared with the group, and the direction was basically approved. *insert huge sigh of relief here.*

the store banners will be hung on tension rods so that they can easily be turned around when the store isn't open for business. this is an example of how i designed the back sides of the banners using established UCC images and themes, with a design that compliments the store identity.

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